Apparel
Brand One
A scholar-designed clothing line with a logo, color palette, and launch campaign.
Cohort 2 · Ages 14–17
THE BRAND BUILDERS
A brand-building and entrepreneurship-fundamentals track — scholars worked through business identity, marketing, and pitch development to launch a brand of their own with confidence.
The Featured Work
Brands created & the photo shoot
Cohort 2 closed the summer by bringing their brands to life on camera — styling their products, modeling their apparel, and shooting the images they would use to launch.
Food & Beverage
Brand Two
A snack concept with packaging, pricing, and a target-customer profile.
Beauty & Care
Brand Three
A personal-care brand built around a mission statement and social presence.
Sports & Fitness
Brand Four
A training-gear brand with a name, tagline, and sponsorship pitch.
Tech & Media
Brand Five
A digital media brand with a content plan and audience strategy.
Community
Brand Six
A neighborhood-focused service brand with an outreach and partnership plan.
The Track
What scholars worked through
Business identity
Naming, logo, color, and voice — deciding what the brand stands for.
Marketing
Audience research, social content, and campaign planning.
Pitch development
Pricing, positioning, and a confident on-stage pitch.
Explore more
See the other cohort
Cohort 1 built and pitched original products across the same six weeks.